I bought these for my husband because he occassionally likes a cup of coffee at home and it is a hassle to drag out the coffee maker and grinder when he only wants one cup and it's not everyday. It also comes in handy when guests come over, because we don't tend to keep coffee in the house.
Each serving comes in a little pouch that you can easily slip into your pocket, briefcase or travel bag. The flavor was rich and at around $1.00 a cup, much cheaper than going to Starbucks or anywhere else and grabbing a cup on the way to work.
It dissolves completely leaving no grit or residue. He first tried it in a 12 ounce mug and found it to be a little strong, but was perfect in his 20 ounce travel mug.
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I was absolutely amazed at how good this is. In my opinion, it is as good as fresh ground coffee beans brewed up. While I only use when I'm in a hurry, or want one cup, I would not be without it. (And I have NEVER USED INSTANT before now.
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I've been a fan of Starbucks Via since it was first introduced. As a pregnant (and now breastfeeding) woman, my caffeine intact is restricted to one cup of coffee a day. I'm lazy and not willing to go to the trouble to make a pot of coffee for just one cup, so I switched to Via. I don't think I'll ever go back. I've tried all the Via varieties, including the Decaf Italian Roast and the various flavor blends (mocha, vanilla, etc.). This Columbia variety is one of my favorites. It's not as bold as the Italian or French Roast varieties, but it has a smoother and mellower taste and will appeal to those who like a well-balanced cup of coffee. Good work, Starbucks, and keep the new varieties coming!
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